UNESCO: 65% of influencers don't verify what they share on social media

Published at: 02/12/2024 09:26 AM

62% of digital content creators do not verify the information they share on social networks, as revealed by the Behind the Screens survey, conducted by the United Nations Educational, Scientific and Cultural Organization (UNESCO).

According to a report in the newspaper Última Noticias, UNESCO consulted 500 influencers from 45 countries and more than half of the respondents have difficulty evaluating the credibility of what they find online.

For their part, 42% said they used as the main indicator the number of “likes” and “shares” that the publication has received.

The study revealed that 21% are willing to share content with their audience if it has been transmitted to them by “trusted friends”, and 19% trust “the reputation” of the original author or publisher of the content.

36.9% of influencers use traditional media as a third source, after their own experience and research and interviews.

Behind the screens, it was executed with the experience of the research team of

Bowling Green State University in the United States, and is Unesco's first global analysis of the motivations and practices of digital content creators and the challenges they face.

Mazo News Team