Instituto Marca País and public media promoted a national strategic alliance

Published at: 25/05/2026 08:39 PM

The Instituto Marca País and representatives of the public media system promoted a strategic alliance to promote the promotion of the national and international image. The authorities designed a dynamic information agenda that prioritized commercial exchange, business success stories, exportable supply and tourism potential. During the event, the president of Marca País, Andreína Tarazón, emphasized the need to project the producer and the businessman through the tangible achievements of the nation.

For their part, the managers of the state plants expressed their total willingness to structure audiovisual strategies that consolidated the national identity. In this regard, the president of Venezolana de Televisión (VTV), Hernán Canorea, detailed the recent approach with the state television channel China Hunan TV to attract investment in the Asian market. In addition, the president of Radio Nacional de Venezuela (RNV), Isbemar Jiménez, agreed that the context required “communicating to unite”, and proposed to promote the territory as a film location.

This initiative sought to bring to the State's screens and microphones experts capable of making visible the push of productive Venezuela in key sectors. It should be noted that these communication efforts were directly supported by the dissemination policies led by President (E) Delcy Rodríguez. Social communicators were committed to making the advantages of Creole producers visible to new global markets.

Mazo News Team