Ministry of Tourism strengthens promotion of Venezuela after alliance with ETU Travel

Published at: 20/12/2025 12:14 PM

In developing the diplomatic agenda of the Venezuelan delegation at the China International Travel Mart (CITM), the minister of popular power for Tourism, Leticia Gómez, held a meeting with the representative of the wholesale travel agency ETU Travel , Enzo Xia.

The meeting focused on establishing a promotion mechanism to raise the positioning of Venezuelan tourist destinations among travelers from the Asian region . This approach is essential for deploying Venezuela's tourism offer on the main marketing platforms in Asia.

Tourist preference was also evaluated, in order to prioritize experiences and the option of nature tourism, attractions where Venezuela has an exceptional competitive advantage, according to a press release from the ministerial portfolio.

This collaboration with Chinese business leaders generates a network of trust in investment in the Caribbean nation, as well as facilitates the arrival of new investments and strengthens the productive economy through inbound tourism. In this regard, Gómez stressed that these efforts are key to diversifying the origin of visitor flows to the megadiverse nation .

Mazo News Team